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Choosing a website theme can be overwhelming - there are thousands of free and paid options available to download and purchase. Their theme is the overall look, feel and style of your website. It includes things like color scheme, layout and style elements. In short, the theme of your website is a direct representation of your brand and has a direct impact on the user experience.

When my agency provided web design services, I wasn't a fan of pre-created website themes. Years ago, most out-of-the-topic topics believed that SEO was not as effective as nightmares and just fresh custom designs.

Times have changed, though, and now there are a lot of good-looking topics - but don't judge a book by its cover - there are still poor coding, slow speeds, search engine optimization issues, and poor user experience.

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Keep these five points in mind to help you choose the best website theme for your specific business needs.

1. K.S.S.
Kiss. When it comes to modern website design, there is one exception: "Simple, silly". Many years ago, websites were very noisy and companies wanted flash animations, fancy features and other bells and whistles. Flat designs are now popular with minimalist approaches.

Extremely busy websites take the user away from the action and become a headache when navigating on mobile devices. If you look at Team 10’s website, you can see an excellent example of effective design. Every part of the website has a simple, flat design, and gives the information seeker what they are looking for - no more and no less. It’s so simple that it’s awesome.

2. Availability for developers
This is something that many people fail to consider when choosing a topic. It is very rare that you can install a theme and you do not need to update as the platform you are using changes and advances. This could be due to feature changes or security issues - everything you use from WordPress to Shopify and every other option to guess the updates you take to corrupt your theme. Will be

Most theme marketplaces contain information about the developer as well as a log of all updates for that particular theme. Pay attention to this information, as well as customer reviews and ratings - it can give you a lot of insight.

Lots of long topics and multiple updates show that the developer is constantly making changes to improve the topic. One of the most popular WordPress themes, the newspaper has over 57,000 sales and is constantly updated. When you see it here, you can scroll down to see the update log and a list of all the changes made each time. This is an example of a theme with great developer support.

3. Mobile readiness
Almost all popular modern website themes are responsive, but that doesn't mean they are guaranteed to provide a great mobile experience. There are many websites that pass Google's mobile test and yet offer such a poor user experience that they are unusable on small screens in terms of conversion capability.

Look for an issue that is extremely friendly and keeps an eye on visitors. If you see this contact page on a desktop or laptop computer, you will see that the form has many steps. It's sleek and very easy to implement on desktop ops and laptops.

Now if you look at the same page on a mobile device, you will see that at the top of the page there is a very special "Click to Call Call" button, which the visitor can use to contact immediately without scrolling. If you scroll down you will find the contact form, but in a different format which is more user friendly on mobile devices.

Most parts of the website theme have demos to work with before you buy. So make sure you deploy them through Ranger on mobile and tablet devices.

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